what we do

RESEARCH

CONSULTING SERVICES

Usage and Attitudes
Brand image
Strategic positioning
Image tracking


Segmentation

Conjoint

TURF

 

Advertising test (pre and post)
Ad tracking

 

Point of sale studies
Packaging evaluation
Visual equity
Category management
Shopper Experience

 

Satisfaction
Loyalty tracking

Consultancy in positioning, innovation and branding

Moderation of workshops, team working and internal meetings

 

Training in research and innovation

Modeling of internal databases

 

Development of online resources for intra-company use such as: image tracking portal or app, internal innovation blog, ideation, internal online questionnaires  for humqn resources, intra-company communication, sales and marketing team.  

 

Insightful desk

Ethnography, immersions 

Digital immersion

Etno mobile

Virtual communities

New media analysis

 

Trends

Semiotics

 

Workshops

Ideation
Concept development

Concept test

Product and service test
Clinic / Central location test

Features test

 

Line extension

Brand stretching

Line optimization

 

what moves us

Mosaiclab conducts research and provides consultancy for clients in the most diverse sectors.

 

We offer a mosaic of tools that are carefully adapted to meet the objectives of a project. Besides this we develop ad hoc tools specially tailored for our clients in order to aid them in achieving their strategic objectives most effectively. 

 

Our differentials are dedicated service and methodological rigor, with innovative and inspiring solutions, regardless of the size of the client or the challenge.

 

Our objectives are to give careful thought to each project, tailor the methodology accordingly, and guarantee success for your business.

Count on us for your next project. 

 

where we operate

Mosaiclab is located in São Paulo, Brazil.

We conduct studies throughout Brazil as well as internationally, coordinating multi-city and multi-country projects.

 

Besides providing assistance to important brands of products and services, we are strategic partners of advertising and promotions agencies, as well as of research companies and domestic and international consultancy companies.

CATEGORIES

Foods

Agrobusiness

Automotive

Banking

Beverages

Beauty

Toys

Fuels

Construction

Education

Home appliances

Electronics

Sports

Pharmaceuticals

Games

Personal Care

Hotelry

Internet

Home Care

Luxury goods

Media

Fashion

Perfumery

Promotions

Advertising

Restaurants

Insurance

Supermarkets

Technology

Telecommunications

Third sector

Pay TV

 

contact

Let us know how we can help you. 

Karen de Albuquerque Cavalcanti

+55 [11] 954 10 27 27

Ricardo Duarte Contrera

+55 [11] 983 26 45 86

If you prefer to send your message below
Would you like to work here?
 

links

BRIEFING TEMPLATE

Doubts about type of research or methodology most suited to your project?

Call us or send us an e-mail. We will help you understand you what’s best for you. 

Access the link and download our briefing template in Word.

DADOS

The CCEB, Brazil Criteria, is a socio-economic segmentation instrument that utilizes the characteristics of individual abodes (such as the presence and quantity of some domestic appliances and the schooling of the head-of-household) to classify the population by social class. 

If you prefer, you may click on the link and access the classification criteria in PDF format.

portuguese

english

At IBGE Population you will find a wide range of socio-demographic information, as well as the size and profile of the Brazilian population. Browse the final data of the 2010 census.

Portal of the Brazilian Central Bank showing the consolidated main economic indicators, available for downloading in Excel format.

For those who, like us at mosaic​lab, want to know more about the hopes and expectations of different peoples. 

Site of the United Nations Human Development Program, with more than 200 indicators of human development in Brazilian municipalities and states.

 
 

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© 2016 mosaiclab